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Virtual Kiosks & QR Code-Based Menus: Key Benefits of Self-Ordering Tech

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When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant.

Customer preferences call-in order Vs Online orders

Benefits of Online Ordering

According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back.

Cons to Online Ordering

Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush.

Benefits of Call-in & Call Center Ordering

Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs.

With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them.

Cons to Call Center Ordering

Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur.

When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours.

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Text Content:

When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant.

Customer preferences call-in order Vs Online orders

Benefits of Online Ordering

According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back.

Cons to Online Ordering

Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush.

Benefits of Call-in & Call Center Ordering

Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs.

With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them.

Cons to Call Center Ordering

Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur.

When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours.

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Stripped Content: When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant. Benefits of Online Ordering According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back. Cons to Online Ordering Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush. Benefits of Call-in & Call Center Ordering Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs. With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them. Cons to Call Center Ordering Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur. When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours. Relevant Blogs:- Online Ordering, What Happens if I Don’t Offer It? Online Ordering - Why Restaurants Should Start Now Why Your Restaurant Needs an Online Ordering System Word Count: 643 Estimated Reading Time: 3 Minutes

Virtual Kiosks
Virtual Kiosks

Safe solutions in a post-COVID-19 world

With the coronavirus being front-of-mind for people across the globe, many are still questioning the safety of ordering food to go, for delivery or going out to eat. Questions like: is it too risky to order pickup or delivery? Is there is a safe way to buy food without having direct contact with delivery workers? How can we remain safe, even while eating out? 

To combat these concerns, restaurants have begun adopting novel approaches in the form of innovative technologies. This tech of the future includes contactless self-service solutions such as virtual kiosks and QR code-based menus in addition to touch-free payment options (which we will touch on in an upcoming blog post, so stay tuned).

Many chains and local restaurants have reinvented themselves as pickup or delivery services to remain operational in this new world. While people remain in the comfort of their homes due to the pandemic, meal delivery sales have reached new heights. According to the Global Online Food Delivery Services Market – COVID-19 Growth and Change Report, the global online food delivery services market is expected to grow from $107.44 billion in 2019 and to $111.32 billion in 2020 at a growth rate of 3.61 percent.

Is online ordering, take-out and delivery enough for your guests?

Despite social distancing and extra hygiene measures taken by restaurants and third-party service providers, there are plenty of customers still skeptical about the safety of food delivery. And for those, the ultimate answer could be this new ordering model: Virtual ordering.

Many restaurant owners began implementing self-service kiosks long ago to offer diners the best dining experience possible. It offered another layer of guest service that was convenient, quick and easy. It could be personalized, tied to guest loyalty and promotions, and guests could order and pay at their own pace.

A virtual kiosk and its counterpart for table service, the QR code-based menu, is a convenient scan-and-go platform where customers can: place their orders, verify for accuracy, sign up for rewards and make a payment. This virtual ordering model allows businesses to support the safety of their community while providing more and better options for their customers to re-engage.

Benefits of virtual ordering:

  • Safety first: Virtual kiosks outdoors make the ordering and payment process as safe as possible while reducing the number of people in the restaurant, making social distancing easier to achieve.
  • Easy and convenient: Customers can place their orders and pay for their meals at their own pace.
  • Increase in productivity: Everyone loves skipping a long line and getting straight to the order. Virtual kiosks decrease wait times and improve service quality with no additional labor.
  • Increase in Sales: While offering safe and quick food service for regular diners, virtual kiosks may also attract potential customers who might walk past your restaurant. A cost-effective self-ordering kiosk boosts revenue by increasing average check amounts as well. Guest loyalty and promotional programs are also available to increase return visits and building your reputation.
  • QR code-based menus: With a no-pressure kiosk or menus at the table, customers can scan the QR code using their phone and browse the menu with ease. Customers can place error-free orders, easily summon their waiters and quickly settle their bill without ever having to ask for the check. QR Codes can easily be mapped to the table.
  • Secure payment: It allows customers to pay using their payment option of choice: Apple Pay, Samsung Pay, credit and debit cards and many others. Contactless, secure and safe!
  • Happy Customers: Customers feel appreciated that they are being provided a fully secure and safe option with the best guest and checkout experience possible.
  • Sustainable and eco-friendly: When the ordering, payment and the menu is virtual, there is no waste. A virtual kiosk is a convenient option for environmentally conscious customers.

More Sales, Less Waiting and Happier Customers with LINGA Virtual Kiosk!

Linga Kiosk, a self-ordering kiosk for restaurants, offers speed, better guest experience, and immediate ROI. To keep your customers and staff safe and handle your guests with user-friendly self-serve options, just relax and enjoy the convenience of LINGA!

How does it work?

With Linga virtual kiosks placed indoors and with social distancing rules, customers can quickly place their orders and pay for their meals with ease.

  • Customers can scan the QR code – placed on virtual kiosk or QR code-based menus – using their phone to view the menu. They can take their time and browse the menu ingredients with ease.
  • While the orders are routed directly to the kitchen without waiting, customers easily pay for their meals with a quick and easy checkout process.
  • Customers can add tips, verify for accuracy or sign up for loyalty programs.
  • With messages and special features added to the order screen, customers can enjoy special promotions and campaigns created just for them.

LINGA Kiosk, a cost-effective innovation for your business, can be the best solution to remain operational and provide a safe ordering and payment process for your customers.

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