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/ BLOG

LINGA rOS® vs Toast

Content:

When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant.

Customer preferences call-in order Vs Online orders

Benefits of Online Ordering

According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back.

Cons to Online Ordering

Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush.

Benefits of Call-in & Call Center Ordering

Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs.

With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them.

Cons to Call Center Ordering

Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur.

When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours.

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Text Content:

Benefits of Online Ordering

Cons to Online Ordering

Benefits of Call-in & Call Center Ordering

Cons to Call Center Ordering

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Stripped Content: When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant. Benefits of Online Ordering According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back. Cons to Online Ordering Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush. Benefits of Call-in & Call Center Ordering Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs. With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them. Cons to Call Center Ordering Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur. When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours. Relevant Blogs:- Online Ordering, What Happens if I Don’t Offer It? Online Ordering - Why Restaurants Should Start Now Why Your Restaurant Needs an Online Ordering System Word Count: 643 Estimated Reading Time: 3 Minutes

By Marketing Blog

Used by restaurants and franchises all over the world, LINGA rOS® is the world’s first complete cloud-based restaurant operating system that offers convenience, ease of use, and the latest technology. See how we differ from Toast with our cost-effective full-service system.

Reasons why we deliver the best service:

1. We are everywhere

In over 150 countries, accessible on any device, anytime, in any language and currency.

2. We are the cloud

Our cloud-based system that allows unlimited access anywhere, is updated monthly with powerful new tools and integrations. All our applications, services, and resources are available to users via the internet.

3. Our system is built only for restaurants

With 10+ apps in 1 system, LINGA rOS® is designed for restaurants and franchises to increase service quality, customer engagement, and revenue.

4. We offer the latest technology

Partnered with the best technology providers and offering the latest apps and integrations, we help restaurateurs provide the ultimate guest experience to their customers.

5. We offer cost-effective solutions to your business needs

LINGA rOS® comes equipped with every POS feature and integration already included. With the most cost-effective license pricing plan and the unique LINGA cash discount program, all other LINGA integrations and apps are also designed to meet your needs and budget.

Why choose LINGA rOS® over Toast?	LINGA rOS®	Toast
• Central Call Center LINGA Call Center integrates directly with your POS system easily. LINGA: Call CNT helps you to manage a large volume of customer engagements with the smart routing feature, track purchasing data, and eliminating missed calls. Always providing great service.	?	?
• Central Kitchen & Warehouse Running a franchise has never been easier. LINGA C-Kitchen helps you increase the efficiency of foodservice and warehouse operations with a centralized system. All the while, accomplishing more with fewer resources.	?	?
• Virtual Kiosk LINGA Virtual Kiosk and QR code-based menu systems allow businesses to support the safety of their community while providing more and better options for their customers to re-engage. This virtual ordering model results in fewer mistakes, higher check amounts, and increased guest loyalty.	?	?
• Merchant Processor Agnostic With its merchant processor agnostic platform, LINGA rOS® provides your business the ability to choose your own card processor and stay in total control.	?	?
• ERP Integrations LINGA easily integrates with ERP like NetSuite, NAV, and SAP with Backend tools and helps you create easy-to-understand reports on your sales and other data.	?	?
• Franchisee Royalty & Hotel Property Management LINGA rOS® is the ultimate cloud solution for franchises and hotels with a complete cloud-based management system, enterprise features, and consolidated reporting skills. You can manage complex hotel operations and royalty of franchise locations easily.	?	?
• SMS Notifications You can easily create a customized dashboard with analytics and daily sales numbers. Having these sent to your phone with SMS messages and mobile KPI alerts, tracking and measuring your teams’ success has never been easier.	?	?
• Waitlist & Reservations LINGA Waitlist, which comes standard with LINGA rOS®, offers customers an easy way to add their name to the waitlist, see the estimated wait time, and be alerted when their table is ready.	?	3rd party
• API Integration, Gift Card Module, and Inventory Module	?	Extra
• Operating System	Android, iOS & web	Android

Offering the most customizable, cost-effective, and user-friendly platforms to the industry, LINGA rOS® provides its cloud-based operating system to foodservice businesses all around the world.

Be a part of this growing network now and improve your business!

Request a Free Demo Here and Enjoy Our Unique Benefits!

Marketing / About Author

LINGA rOS® vs Toast

Reasons why we deliver the best service:

1. We are everywhere

2. We are the cloud

3. Our system is built only for restaurants

4. We offer the latest technology

5. We offer cost-effective solutions to your business needs

Request a Free Demo Here and Enjoy Our Unique Benefits!

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