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/ BLOG

Benseron Hospitality and Optomany Team up at the Retail Business Technology Expo

Content:

When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant.

Customer preferences call-in order Vs Online orders

Benefits of Online Ordering

According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back.

Cons to Online Ordering

Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush.

Benefits of Call-in & Call Center Ordering

Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs.

With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them.

Cons to Call Center Ordering

Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur.

When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours.

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Text Content:

Benefits of Online Ordering

Cons to Online Ordering

Benefits of Call-in & Call Center Ordering

Cons to Call Center Ordering

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Stripped Content: When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant. Benefits of Online Ordering According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back. Cons to Online Ordering Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush. Benefits of Call-in & Call Center Ordering Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs. With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them. Cons to Call Center Ordering Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur. When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours. Relevant Blogs:- Online Ordering, What Happens if I Don’t Offer It? Online Ordering - Why Restaurants Should Start Now Why Your Restaurant Needs an Online Ordering System Word Count: 643 Estimated Reading Time: 3 Minutes

By Marketing News

The POS Technology Partners are both Showcasing Their Flagship Products

LONDON, UK (PR.com) May 2, 2018

— Benseron Hospitality, creators of the popular Linga Point of Sale solution, is joining forces with its strategic payment solutions partner Optomany, for this week’s Retail Business Technology Expo (RBTE) at Olympia, London from 2 to 3 May. Both companies will showcase their latest payment solutions, meet with current and potential customers, and showcase the latest in payments technology at the Optomany booth, stand H130.

Since 2004, Benseron Hospitality has led the way with quality POS systems for the restaurant and retail industries. The Linga Point of Sale solution continues Benseron Hospitality’s heritage of innovation by offering businesses the world’s first cloud-based iPad POS system of its kind. Linga’s intuitive interface makes it simple to connect with customers and manage inventory even across multiple locations.

Optomany’s axept® payment platform is Europe’s first payment engine designed with omnichannel retailing at its core, offering businesses unsurpassed flexibility for payments in-store, online, or unattended. Optomany’s payment processing platform is secure, flexible, and future-proof.
The CEO of Benseron Hospitality, Onur Haytac, believes his company’s partnership with Optomany is a natural fit:

“Our partnership with Optomany is both a technology integration and a strategic partnership. Linga POS popularity is growing globally and this relationship will allow us to better serve merchants in the UK and Ireland with a solution that is both compliant and fully integrated.”

“We are delighted to be working with Benseron and are excited to be bringing a true omnichannel experience to the market together”, said Ian Rutland COO at Optomany. “With the payments industry continuously evolving, we will be working together to bring a complete, fully managed payment solutions package to customers, offering a range of innovative payment features.”

ABOUT BENSERON HOSPITALITY
Benseron Hospitality offers state-of-the-art technology to help restaurants, QSR, and bar owners run their businesses more profitably. Benseron offers POS systems that work with mobile tablets, self-serve kiosks, or terminals. Their flagship product is Linga POS, an enterprise-ready cloud-based platform sold globally. The Naples-based company, founded in 2004, also offers the technology for online ordering, payment processing, inventory management, and customer loyalty.

ABOUT OPTOMANY
Optomany specializes in omnichannel payment processing technology, delivering innovative, reliable, and secure solutions to the retail sector across all channels. Accepting all major payment schemes and certified by all major UK acquirers, Optomany’s solutions can operate as stand-alone payment systems and as an integrated part of retailers’ point of sale or e-commerce platforms. Part of the CR7 Services Group – one of the fastest-growing payment solutions providers in Europe – Optomany offers a full range of solutions for cardholder present, the cardholder does not present, and e-commerce environments, as well as a broad selection of value-added services: www.optomany.com

For more information on Benseron Hospitality or Linga POS system, contact:

Don Rua, Marketing Director
[email protected]

For more information on Optomany, contact:
[email protected]

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Benseron Hospitality and Optomany Team up at the Retail Business Technology Expo

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