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/ BLOG

Linga Brings Cloud Operating System for Restaurants to Hotels Globally

Content:

When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant.

Customer preferences call-in order Vs Online orders

Benefits of Online Ordering

According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back.

Cons to Online Ordering

Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush.

Benefits of Call-in & Call Center Ordering

Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs.

With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them.

Cons to Call Center Ordering

Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur.

When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours.

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Text Content:

Benefits of Online Ordering

Cons to Online Ordering

Benefits of Call-in & Call Center Ordering

Cons to Call Center Ordering

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Stripped Content: When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant. Benefits of Online Ordering According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back. Cons to Online Ordering Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush. Benefits of Call-in & Call Center Ordering Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs. With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them. Cons to Call Center Ordering Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur. When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours. Relevant Blogs:- Online Ordering, What Happens if I Don’t Offer It? Online Ordering - Why Restaurants Should Start Now Why Your Restaurant Needs an Online Ordering System Word Count: 643 Estimated Reading Time: 3 Minutes

By Marketing News

Linga has announced that their flagship product, the Linga rOS (restaurant and retail operating system), will now share its premium set of enterprise features with hotels and resort properties using Oracle’s OPERA PMS or Micros’ Fidelio PMS.

Enterprise features like its award-winning point of sales, mobile ordering, loyalty programs, employee scheduling, text alerts, self order kiosks and central kitchen management, payment processing, inventory management, among others, will function seamlessly on the two leading hotel and property management systems.

“Managing a restaurant is much easier, faster and efficient”

“The goal of integrating Linga rOS with two of the largest and most-used hotel and resort management platforms was to offer solutions that made managing hotels and restaurant businesses easier, faster, and more efficient for guests and staff. Integrating Linga with OPERA PMS and Micros’ Fidelio synchronizes data between the two systems will bring hotels up to date with the latest trends in cloud point of sales technology and increase the efficiency of the hotels ” says Linga CEO Onur Haytac.

Linga offers a large number of services to provide better results

Oracle Micros, a global leader in PMS solutions, offers a cloud-based, mobile-enabled platform for next-generation hotel and resort property management. Users of the OPERA Cloud hotel property management system can now pair seamlessly with Linga rOS technologies. Integrating with Linga provides hotels and resorts with a cloud-based restaurant operating system that includes workflow and business automation, real-time data, and connections to powerful hubs for CRM, human capital management, inventory, finance, and more.

About Linga

Linga was launched in 2015 and provides enterprise restaurant operating systems for businesses of all sizes globally. Boasting a robust cloud-based platform that combines point-of-sale, guest-facing technology, online ordering, 3rd party integrations, kitchen inventory management, employee scheduling, payroll analysis, sales reporting, virtual call centers, payment processing, and global franchise management features. Linga allows businesses to leverage technology to streamline operations, increase revenue and improve guest experiences. Linga is a gold partner of Oracle. Learn more at www.lingaros.com

About Oracle Micros OPERA PMS

OPERA Enterprise Solution is the OPERA Property Management System (PMS). Designed to meet the varied requirements of any size property or property chain, OPERA PMS provides the tools to help you run your operation at a greater level of productivity and profitability than ever before. The application is configurable to your specific requirements making it easy to use and enabling you to obtain fast, accurate, up-to-the-minute information.

About Micros Fidelio PMS

Fidelio Version 8 is a fully integrated, flexible software package, designed to maximize the efficiency of hotel operations. The system contains all the functions for the daily operations of the hotel, including all aspects of hotel management and maintenance.

NOTE: Fidelio and the OPERA PMS logos are registered service marks of Oracle Corporation.

Marketing / About Author

Linga Brings Cloud Operating System for Restaurants to Hotels Globally

“Managing a restaurant is much easier, faster and efficient”

Linga offers a large number of services to provide better results

About Linga

About Oracle Micros OPERA PMS

About Micros Fidelio PMS

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