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/ BLOG

Personalized Loyalty: A Must Have

Content:

When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant.

Customer preferences call-in order Vs Online orders

Benefits of Online Ordering

According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back.

Cons to Online Ordering

Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush.

Benefits of Call-in & Call Center Ordering

Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs.

With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them.

Cons to Call Center Ordering

Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur.

When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours.

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Text Content:

Benefits of Online Ordering

Cons to Online Ordering

Benefits of Call-in & Call Center Ordering

Cons to Call Center Ordering

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Stripped Content: When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant. Benefits of Online Ordering According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back. Cons to Online Ordering Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush. Benefits of Call-in & Call Center Ordering Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs. With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them. Cons to Call Center Ordering Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur. When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours. Relevant Blogs:- Online Ordering, What Happens if I Don’t Offer It? Online Ordering - Why Restaurants Should Start Now Why Your Restaurant Needs an Online Ordering System Word Count: 643 Estimated Reading Time: 3 Minutes

By admin Blog Restaurant

Loyalty rewards programs have continued to grow steadily in popularity amongst consumers since the inception of the pandemic caused many establishments to shut down. These rewards programs provide the perfect atmosphere for brands to interact with their customer base one on one while gathering insightful zero-party data. A recent survey conducted by Formation, a company that utilizes artificial intelligence to drive loyalty programs for brands, shows promising statistics for restaurants that incorporate personalized loyalty rewards programs. In this blog, we will discuss the recent data on loyalty rewards programs and how LINGA Loyalty can help integrate these new insights into your restaurant today.

Formation’s Study Findings:

“58% of consumers are more loyal to brands than they were five years ago.”
“73% said they’re more likely to engage with a brand that offers a loyalty program vs. one that doesn’t.”
“77% feel brands could be doing more to earn their loyalty”
“81% of consumers are willing to share basic personal information in exchange for a more personalized experience.”
“83% of consumers are more willing to share data with companies that are transparent about how it will be used, 34% [stated that they] are extremely willing.”

The Importance of Personalization:

One of the most profound findings in this study is the significance that personalization plays in marketing, with “79% of consumers agree[ing] that the more personalization tactics a brand uses, the more loyal they are to that brand.” Formation also asked their respondents to think of a brand that they are loyal to and then answer how they feel about that brand recognizing them as an individual with tailored needs. They found that, “nearly three quarters (73%) said they felt this 1:1 recognition to a moderate or significant extent from their most loved brand.”

Nowadays, marketing campaigns with the customer’s name in the header are not enough to be considered personal; the 1:1 ratio is the new key to success. The more you recognize your customers as individuals with different behaviors and needs, the more you will attract them. The survey goes on to state that 50% of respondents would “pay a premium for a brand that offered a more personalized experience.” Customers are willing to invest in you and your brand if you are willing to get to know them in return.

Key Takeaways:

Now is the time to invest in individualism to differentiate your brand experience from the rest.
To have more purposeful engagements with customers, brands need to invest in tools that will enable 1:1 personalization.
Find ways to better interact with your less frequent customers to build up your loyalty base.

Insight Implementation:

To move towards a more individualized way of communicating with your customers, start by analyzing how they interact with your brand, to get a better sense of their motivations. Afterward, create offers and promotions relevant to the insight you’ve collected to build loyalty and long-term trust. Finally, implement AI technology and tools to complete your new impactful loyalty rewards program. Formation’s study states that 93% of organizations who have invested in advanced personalization strategies saw an increase in their overall revenue. Investing in these tools and techniques will make your brand more personable towards customers and build your revenue stream long-term.

LINGA Loyalty:

The best way to implement an effective loyalty rewards program based on consumers’ individual needs, as discussed above, is through LINGA Loyalty. LINGA Loyalty is one of many modules that LINGA rOS offers as a complete restaurant operating system. Our Loyalty module provides critical analytics and reliable real-time data about customer interactions. With a trackable rewards program that allows you to recognize individual customer loyalty automatically, you will never miss another opportunity to build a stronger bond with your regular customers. Understand and capitalize on customer patterns with LINGA Loyalty.

Read about: How to Personalize the Restaurant Customer Experience