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Now That Everyone is Ordering Pizza, How Do You Keep Up with the Demand?

Content:

When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant.

Customer preferences call-in order Vs Online orders

Benefits of Online Ordering

According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back.

Cons to Online Ordering

Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush.

Benefits of Call-in & Call Center Ordering

Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs.

With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them.

Cons to Call Center Ordering

Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur.

When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours.

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Text Content:

When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant.

Customer preferences call-in order Vs Online orders

Benefits of Online Ordering

According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back.

Cons to Online Ordering

Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush.

Benefits of Call-in & Call Center Ordering

Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs.

With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them.

Cons to Call Center Ordering

Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur.

When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours.

Relevant Blogs:-

Online Ordering, What Happens if I Don’t Offer It?

Online Ordering - Why Restaurants Should Start Now

Why Your Restaurant Needs an Online Ordering System

Stripped Content: When it comes to restaurant ordering methods, online and call-in orders have continued to gain popularity amongst diners. Whether it is out of convenience or order accuracy, there are many benefits to both solutions. In this blog, we will discuss the pros and cons of both online ordering and call-in options to help you determine what is best to implement at your restaurant. Benefits of Online Ordering According to Zippia, online ordering accounts for almost 50% of all restaurant sales. Adding an online ordering option opens your business up to more potential and returning diners who prefer this method. In addition to consumer demand, online ordering helps to avoid input errors from your staff. Since the customer is entering in their information, they can add special instructions, input dietary restrictions, and any additional instructions to improve overall order accuracy. If you have a loyalty rewards program, you can enable customers to earn and redeem their points online, elevating the customer experience. With research suggesting that a 5% increase in customer retention can lead to a 25% to 95% increase in profit, having an online ordering solution is imperative to keep customers coming back. Cons to Online Ordering Although order accuracy and brand visibility are significantly improved through online ordering, there are a few downsides to this method as well. One issue, in particular, is order timing. When a restaurant is experiencing a rush, they may not have time to update the order status, making guests believe their food will be ready sooner than it actually is. In this case, you will need a system that automatically updates your order throttles so you can run a tight ship, even during a rush. Benefits of Call-in & Call Center Ordering Call centers are becoming the norm in the restaurant industry. They provide the perfect solution for businesses that are short-staffed, have rush hours, or don’t want to hire someone full-time. With a live operator on the other line, you won’t miss a single customer call, even during peak periods, saving your bottom line. This provides your floor staff more time to focus on dine-in customers and their needs. With LINGA’s Call Center module, your call agents can input customer orders straight from their laptops to your point of sale system and kitchen display. This way, if a customer calls back with an edit to their order, the agent can apply the changes, which will then be implemented, notifying your kitchen staff of the new status. With the right call center, your restaurant can improve overall kitchen efficiency, leading to higher customer satisfaction. Another advantage call-in orders have is the live customer service diners receive versus simply ordering online. When a customer picks up the line to order, it is another opportunity to build a relationship with them. Cons to Call Center Ordering Although call centers can improve workflow, if it does not have a secure connection between your point of sale system and the call agent, it can be more trouble than it is worth. Without a two-way connection to your POS, if a customer calls in with an order change, an in-house employee will have to manually edit the ticket or notify the kitchen, taking precious time away from dine-in guests. When in a dinner rush, this is the last thing you want to occur. When it comes to call-in versus online ordering, we believe that both options working in tandem are the best solution for a bustling restaurant, especially if you are a pizzeria. With online ordering, you can gain more loyal customers and increase your brand’s visibility, and with call-in orders, you can increase kitchen productivity and keep up with peak rush hours. Relevant Blogs:- Online Ordering, What Happens if I Don’t Offer It? Online Ordering - Why Restaurants Should Start Now Why Your Restaurant Needs an Online Ordering System Word Count: 643 Estimated Reading Time: 3 Minutes

Pizzerias Blog
Pizzerias Blog

Meet the best cloud pizza solution in the world!

It is clear from the past few weeks that COVID-19 continues to change the restaurant industry in unprecedented ways. While restaurants that depend on customer-provider interactions are shutting down all over the world, survivors are the ones that prepare their business for the post-COVID-19 world and make a quick transition.

And this transition is “food delivery.”

  • Online ordering and delivery options in the restaurant industry are blooming. According to a recent Datassential report, 21 percent of restaurant traffic is now through delivery.
  • According to the National Restaurant Association’s 2020 consumer trends, 52% of consumers say purchasing takeout or delivery food is essential to the way they live.
  • The demand for easy ordering and delivery process is rising in younger segments of consumers as well. A November 2019 study by eMarketer Retail found that 36% of U.S. internet users ordered restaurant delivery in the past year, the majority of which were those under 35.

Food delivery creates a safe social distance between customers and delivery drivers while allowing restaurants to keep their business flowing. And more and more consumers are shifting towards using delivery services to get safe restaurant food. But especially one type of food delivery seems to be growing during the coronavirus crisis. From big chains to independent ones, pizzerias are the only restaurants that keep hiring more people to meet the increasing demand for delivery during these chaotic times.

The pizza market is growing rapidly

  • According to the Global Pizza Market Insight, Trends and Forecast Report, the global pizza market is forecasted to reach $233.26 billion in 2023, growing at a CAGR of 10.17%, for the period spanning from 2019 to 2023.
  • According to Euromonitor international 2019 report, the American pizza market has reached $45.73 billion and the number of US pizzerias reached 76,993.
  • According to PMQ’s 2018 Industry Census, 60.47% of respondents reported an increase in sales over the previous year. Internationally, pizzerias are thriving, with a five-year forecasted growth rate of 10.7%.
  • According to a Technomic study, 83% of consumers eat pizza at least once per month.
  • In the same report, when asked what foods consumers want from restaurants during the COVID-19 crisis, 63 percent said they want P?ZZA.

And American pizza chains conquering the world

Although the pizza industry has a lot of competition worldwide, things are even harder in America. The big pizza chains are planning to hire over 60,000 employees to handle increasing delivery demand during the COVID-19 crisis. Pizza Hut is hiring 30,000 positions including delivery drivers, cooks, shift leaders, restaurant managers, and virtual call center agents. Papa John’s said it plans to hire 20,000 new workers and simplified the hiring process. And Domino’s is planning to hire 10,000 new employees and using text messages to connect with candidates who apply.

On any given day, about 1 in 8 Americans are eating pizza, according to a report from the Department of Agriculture. And there’s a reason for this love. Pizza is not only delicious, but it is also high-value in terms of the number of people it can feed for a low cost. It can be customized with different toppings and offers various delivery options such as online ordering, drive-thru, and take-out.

Pizza is a lifesaver. And it will keep feeding millions of people.

But, is your business ready for this competitive future?

How can you improve customer satisfaction while keeping up with the demand during a pandemic?

How to keep up with the demand: Stay strong with cloud-based Linga rOS®?

The pizza industry is moving fast. To stay competitive in these turbulent times, you have to meet your customers’ growing demand for technology, speed, delivery, and loyalty. And the only solution is a full-service cloud-based pizza point of sale system.

Linga rOS® is built to offer pizzerias the tools and features they most need. With features such as slice-by-slice customization, delivery dispatch, online ordering, and loyalty programs, you can increase both sales and the average order value, and expand your delivery zone.

Linga rOS offers unique features:

Increase your profits with online ordering

  • Integrate Linga online ordering with your cloud-based Linga Pizza POS Software.
  • Grow your customer base by giving them the ability to order online from any of your locations worldwide.
  • Maximize profits with a fast and reliable pizza online ordering process.

Optimize your menu

  • Customize toppings and combos down to the slice-level.
  • Add or remove toppings or create pre-built specialty pizzas.
  • Add mandatory and optional modifiers for total order control.

Deliver the experience

  • Easily accept and confirm pizza orders from online customers.
  • Let your loyal customers download your branded mobile app.
  • Manage and schedule the quickest pizza delivery routes.

Raise your pizza IQ

  • Manage, order, and set alerts for ingredients and supplies.
  • Track hours, attendance, and create schedules on the fly.
  • Compare costs and spending patterns with real-time reports.

Leverage loyal customers for more sales

  • Deliver pizza loyalty programs with Linga customer loyalty.
  • Let your customers rack up rewards for visiting.
  • Track your customer retention.

Your pizza business deserves an operating system that is only built for pizzerias and has every tool and features you need. And Linga rOS® offers it all.

To learn more, request a free demo, and prepare for the future of the pizza industry with Linga rOS®!

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